Researchers at Freudenberg Home and Cleaning Solutions teamed up with experts from a sustainability consultancy firm to develop a unique approach to align the future product portfolio more closely to circularity. This approach centers on the DESIGNED-4-CIRCULARITY tool. It helps product developers to systematically evaluate products for circularity on the basis of scientific principles. The evaluation algorithm functions on a sophisticated points system. A product is only classed as circular if it is awarded a minimum number of points in a circularity ranking.
Because technologies always evolve over time, experts at Freudenberg Home and Cleaning Solutions regularly review the tool to stay current and continuously develop it further. DESIGNED-FOR-CIRCULARITY has been an integral part of the Business Group’s innovation process since spring 2022 and has already tested over sixty products.