With the world living and working at a distance, social interaction has largely been put on hold. But employees at Freudenberg Oil & Gas Technologies in Houston, Texas, USA, refused to acquiesce to such a sorry state of affairs. Instead, they set off in search of solutions to help support social interaction among the workforce and the children of employees. The idea: to entice the youngsters away from the TV and games consoles and provide them with a more meaningful experience. Goals in mind, the company launched a virtual story drive April 2020.
Employees from all Freudenberg Oil & Gas Technologies facilities were called on to share their favorite childhood tales, record a favorite children’s story on video and send to the Marketing team, who then uploaded them to the company’s online reading library. Throughout the year, 25 videos were submitted – from employees and some of their older offspring – from Dubai, the UK, Canada, Malaysia, Norway, the USA ... Amazingly, with no less than 527 clicks, the videos turned into a very special personal encounter between young and old.