What do you mean?
Hermann: We need to make sure the needs of people are the focus for urban spaces. When it comes to developing sustainable mobility solutions, this means individual travel in a car is only one part of a larger whole. At the same time, new solutions are available such as car sharing or on-demand services, which can be seamlessly integrated into public transportation services, providing mobility holistically, efficiently and comfortably.
Could you explain a bit more?
Pfau-Weller: One of our projects uses the so-called City Lab approach. The Morgenstadt Innovation Network was launched in 2012. We first looked at six pioneers for the city of tomorrow. We analyzed Freiburg, Copenhagen, New York, Berlin, Singapore and Tokyo on site and used these six examples to create a holistic analytical tool for sustainable urban development. We have since applied the methodology to several cities around the world and are constantly adjusting it.
Herrmann: For example, Germany’s Gesellschaft für Internationale Zusammenarbeit (GIZ) invited us to set up a City Lab in the south Brazilian city of Joinville late last year, where we made a fundamental analysis of mobility in the city. The goal was to develop a more sustainable mobility concept.
How did you go about doing it?
Pfau-Weller: The first step was to look at the city’s existing plans, do online research for indicators and thus get ready for our on-site phase. Then our researchers conducted interviews over a two-week period, toured the city extensively and organized two workshops. In the process, we talked with local and regional authorities, researchers, citizens’ groups, transport companies, associations, power suppliers and conservation advisors. The process generated a road map which in this case involved approximately 25 project ideas.