There is more to the cleaning solutions from O-Cedar than meets the eye. The ergonomic and convenient design and the outstanding cleaning performance of O-Cedar products are readily apparent. But behind our innovations lies a clear focus on the needs and habits of the people who use our products. In our product development, their insights play a major role in creating the high-quality, durable, and user-friendly products that help in cleaning their homes as easily and efficiently as possible. Because we believe a home only feels like home when it’s clean.
Cleanliness – on my terms
O-Cedar takes pride in its consumer-centric approach. For our product developers, it is essential to gain a deep understanding of consumers’ daily habits and cleaning needs during the innovation process . Even if this means visiting them at home.
Using a so-called design-thinking approach, researchers work closely with users of cleaning and household products to jointly develop new product ideas. This consumer-centric way of thinking lies at the heart of many O-Cedar innovations.
Together for the consumer
O-Cedar incorporates the innovative experience and expertise of the Freudenberg Group into everyday household items.
Furthermore, the collaboration between O-Cedar and Freudenberg contributes to O-Cedar’s stance on improving the world for coming generations by offering customers more sustainable solutions.
And there is plenty more Freudenberg to be found in people’s homes: our materials, seals, and even food colorings make everyday life more comfortable and sustainable.