
Everyday Innovations
Smarter cleaning solutions with O-Cedar
Together for the consumer
O-Cedar, a brand of Freudenberg Home and Cleaning Solutions, takes pride in its consumer-centric approach. We believe a home only feels like home when it’s clean. In our product development, the consumer’s insights play a major role in creating high-quality, durable, and user-friendly products that help in cleaning their homes as easily and efficiently as possible. Thus, it is essential for our product developers to gain a deep understanding of consumers’ daily habits and cleaning needs during the innovation process.
The collaboration between O-Cedar and Freudenberg contributes to O-Cedar’s commitment to creating a better world for future generations by providing customers with more sustainable solutions.
By employing a design-thinking approach, researchers work closely with users of cleaning and household products to collaborate and develop new product ideas. This consumer-centric mindset is central to many O-Cedar innovations. For instance, our spin mops allow users to avoid bending down and touching dirty water.
Freudenberg’s presence extends throughout people’s homes: our materials, seals, and even food colorings make everyday life more comfortable and sustainable.












