Freudenberg Group Regional Representative Asia becomes first German woman to receive Shanghai Municipal Government’s Gold Magnolia Award


Shanghai September 29, 2019. On September 29, Shanghai Mayor Ying Yong presented Bettina Schoen, Freudenberg Group Regional Representative Asia, with the Magnolia Gold Award for her outstanding contributions to the city. Schoen was among 12 foreigners to receive the honor this year and she is the first German woman to be awarded this honor.

The award recognizes Schoen’s work performance as Asia rep-resentative of German technology group Freudenberg as well as her role as chairwoman of the board of the Shanghai Ger-man Chamber of Commerce. The official association is a plat-form for know-how and best practice exchange between Chi-nese and German business communities in Shanghai. In her capacity as board chairwoman, Schoen introduced the German dual vocational education system in Jinshan, Shanghai, to cul-tivate international high-quality technical talents for Shanghai and promoted “Industry 4.0” to local companies. Throughout her career, Schoen has always acted as a bridge between the Chi-nese and the German governments. 

"I think of my role as a bridge builder to foster trust and commu-nication among different communities, especially during the current challenging times,” Schoen said at the award ceremony.

In addition to honoring her contribution to the city’s economic development, the Magnolia Award also pays homage to Freudenberg’s corporate citizenship initiatives. As Regional Representative, Schoen acts as the group’s ambassador for all corporate citizenship activities in the region. In Shanghai, Freudenberg supports the Shanghai Golden Sun School non-profit organization, enabling underprivileged children to receive free robot programming lessons.

"Since first coming to Shanghai and studying at Fudan Univer-sity more than 30 years ago, the city has changed a lot. I am so honored to have not only witnessed but also actively contributed to the development of this amazing city over the last 25 years. Besides my personal contribution, the award also recognizes Freudenberg China as a responsible corporate citizen in Shanghai and encourages us to continue our long-term com-mitment to the sustainable development of Shanghai and China as a whole," said Schoen.

A leading German technology group whose roots date back 170 years, Freudenberg has been active in China for some 100 years and is committed to supporting the country’s long-term development. Since becoming Freudenberg’s Regional Repre-sentative, Schoen has overseen the group’s innovation strategy in China, including continued investment in high-tech manu-facturing infrastructure, local R&D facilities and new acquisi-tions. Last year, Freudenberg invested almost CNY 300 million in Greater China – an increase of almost 30 percent over 2017.

Golden Magnolia Award is worn

Established by the city government in 1989 and named af-ter Shanghai's official flower, the Magnolia Award recognizes foreign experts' and partners' contributions to Shanghai's economic and social development. A total of some 300 foreigners have received the Gold Award since its establishment.


About the Freudenberg Group

Freudenberg is a global technology group that strengthens its customers and society long-term through forward-looking innovations. Together with its partners, customers and research institutions, the Freudenberg Group develops leading-edge technologies and excellent products and services for more than 40 markets and for thousands of applications: seals, vibration control components, technical textiles, filters, specialty chemicals, medical products, and the most modern cleaning products. 

Strength of innovation, strong customer orientation, diversity, and team spirit are the cornerstones of the Group. The 170-year-old company holds strong to its core values: a commitment to excellence, reliability and pro-active, responsible action. 
In 2018, the Freudenberg Group employed approximately 49,000 people in some 60 countries worldwide and generated sales of more than €9.4 billion. For more information, please visit www.freudenberg.com.