The competition is intended to bring talented young designers together with the European textile industry and emphasize the importance of sustainability as a foundation for innovation. Freudenberg uses the initiative to provide a platform where colleagues and talented young designers can network with the main players in the textile industry. “I was impressed by the participants’ creativity. Even better was how natural they were in their approach to sustainability,” says Uli Scherbel, General Manager Freudenberg Performance Materials Apparel.
After the award ceremony, Freudenberg organized a customer event with some 600 guests at the Gran Guardia, the historic Veronese palace from the early 17th century. The panel discussion focused on the topic of “Sustainability as Innovation Driver”. Francesca Romana Rinaldi, Director New Sustainable Fashion at the Milan Fashion Institute, hosted the discussion: “The fashion industry is one of the largest industries in the world. Unfortunately, it also consumes a large amount of water and many of the chemicals it uses have a negative impact on our environment. So sustainable fashion is becoming ever more important both for suppliers and customers.”