Sometimes the best innovations are just pure luck. “After a series of product tests, the inner flocking in a glove took on the pleasant scent of a dishwashing detergent. We then had the idea of selling a washable glove with a pleasant scent on the liner instead of the normal smell of rubber,” says von Grote-Pastré.
The passionate pianist and amateur dancer has also had ideas for new products when cooking with her family. The ideas were then presented to a larger team for discussion. “The development process lives from discussions and gathering different perspectives. The team’s ideas often lead to successful products.” Every product brings her closer to her ultimate vision; “I want cleaning to be easier so that we spend less time on it and can focus on the more important things in life."