A typical working day starts early. In the week before the Oktoberfest the fashion designer can be found working at her desk at four in the morning. Things are quiet then and she can concentrate on drawing designs: "Every dress is an individual design. In my mind's eye, I see the person who will wear the dress and work out specific details." The new development of a design with gradations - meaning available for all sizes - takes about half a year. "During the day, customers arrive, who want attention from me and my mother, Brigitte Paltinger. I design each fabric, each hook, each embroidery, simply every detail," says Paltinger. "I enjoy setting new accents in my own collection, maybe even surprising myself a bit. I have the best ideas when I am not fully focused on fashion, but when I am outside with my animals enjoying the great outdoors, in a museum or visiting the theater," The designer does not have a secret recipe. "However, hard work and persistence along with craft and skill are involved but, particularly early in a career, a little bit of luck also helps."
Your best professional experience? "I have had so many, often it's not outward success but a nice experience with customers, praise from a special person, who you also admire. When I think back, I have met so many wonderful people. I have a special place in my heart for Vivienne Westwood and Margarethe van den Bosch, the creative head at H and M, who unintentionally imparted so much wisdom during my internships. And, of course my mom, who teaches me so much."
What are the best moments? "I think it important to surprise people with new fashions and offer a new image every season, not just with colors, but also with forms, details and proportions. If the customers like the collection, it fits perfectly and generates compliments, that is the highest possible praise for me," she says. With every one of her sentences you can feel that: Lola Platinger is living her dream. She is a passionate fashion designer.