Bengaluru, June 17, 2016. Freudenberg, the values-based technology group, is continuously working on fulfilling the promise of its global brand positioning statement: Freudenberg best serves its customers and society. This describes all the distinguishing characteristics of Freudenberg which set the company apart from other organizations. "We constantly strive for technological leadership and to deliver best-quality products, processes and services for the success of our customers", said Dr. Mohsen Sohi, CEO of the Freudenberg Group. In addition, this highlights the company's value orientation by seeking to improve living conditions all over the world through its products and services and fostering social interaction.
One target is higher efficiency and reduced emissions for Indian industries as the automotive industry. Currently Freudenberg supplies chemical specialties, filtration products, nonwovens, vibration control technology and seals to all major OEMs in India through its subsidiaries with a presence of four R&D centers and fourteen production sites. With more than 300 different product groups, Freudenberg is a key-partner for the global and the local automotive industry. In 2015, the Group's total global sales amounted to 7.57 billion euros or Rs. 53,730 crore, of which more than 40 percent were generated in the automotive business.
In India, the group has a similar sales share. "The Indian car manufacturing market has evolved over the last few years with a wide range of cars on offer – including electric and premium segments. As an international technology company, supplying leading edge products and solutions, we believe we are the right partner for a multitude of automotive requirements," said Dr. Jörg Matthias Großmann, Regional Representative India for the Freudenberg Group. "Our expanded portfolio of products are as per 'Make in India' and are customized to suit Indian conditions", added Dr. Großmann.
Freudenberg on India roads
From the product portfolio offerings Freudenberg Performance Materials (FPM) has launched speciality printed nonwoven headliner roofing along with nonwovens for auto interiors. FPM has launched Evolon®, a lightweight microfilament nonwoven which is also suitable for a diversified range of applications: anti–mite bedding, printing media for signs and advertising, cleaning cloths, sound absorption, technical packaging, sun protection and window treatment, coating and synthetic leather, and many more.
Freudenberg Filtration Technologies (FFT) has a range of micronAir filters which are used by many major OEMs throughout India, help keep polluted air from entering the car interior. The business also has on offer Combi filters that are designed to eliminate pollutant particles as well as harmful gases and odors. These filters are also used by major OEMs worldwide and in India. The demand for Cabin air filters in passenger cars is set to become a necessity as pollution in cities increase and people spend more time commuting on Indian roads.
From its chemical specialty business, Klüber Lubrication offers state-of-the art solutions including new damping greases for smoother interior quality and noise reduction.
Through the joint venture company Vibracoustic, the leader in automotive vibration control technology, Freudenberg and its partner Trelleborg AB, Sweden, offer innovative anti-vibration solutions for chassis systems such as light-weight solutions made of aluminium or plastic, hydro bushes, dual-rubber bushes or dual-path strut mounts. They protect the vehicle from the sudden shock input caused by driving over bumps, obstacles and pot-holes. With dual-path strut mounts, two force paths can be tuned separately. They perform a damping function and are essential for vehicle stability and road holding.
Best serving the society
The automotive industry is not the only one getting benefits from Freudenberg`s promise of its global brand positioning statement. Freudenberg Gala has launched the high-end Vileda Professional CE 3 Bucket Trolley for cleanroom applications in India. The professional cleaning trolley is designed for major pharmaceutical companies and healthcare providers and hospitals, where controlled environments play a key role in the organization's operations. Controlled environments, such as an intensive care unit in a hospital or production and microbiological areas of a pharmaceutical company, are highly-sanitized due to the nature of the work involved. Any contamination is an expensive proposition for an organization, with significant consequences for people's health, as well as financial implications. Therefore, cleaning in such areas must be consistently meticulous and thorough.
The cleaning solutions market is growing. With the Indian government's initiative of "Clean India" also known as "Swachh Bharat," attitudes with regard to cleanliness are also changing within the country. India is one of the fastest-growing cleanroom technology markets with demand for cleanrooms coming from the flourishing pharmaceutical and healthcare industry, an increase in the use of cleanrooms in the medical services industry, stringent healthcare regulations as well as the emergence of biotechnology.