Freudenberg - Innovating Together

Freudenberg - Innovating Together

Diversity powers true innovation


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diversity powers true innovation.jpg​When local Indian market knowledge meets German engineering skills and special production expertise from Italy, the result is a product that brings genuine added benefits to more than 250 million Indian households. In India, people use natural grass brooms for sweeping floors. They have one major disadvantage: especially when they are new, these brooms tend to lose small particles such as grass seeds, creating more dust and dirt.

Developers from Freudenberg recreated the grass broom using synthetic components – also optimizing its performance. They followed nature's blueprints and outperformed them. The new broom does not lose any particles and therefore does not create any dust of its own. This is why it was officially given the name of "No Dust Broom". In addition, it lasts three times longer than an ordinary grass broom and sweeps the floor more thoroughly.

Teams from India, Germany and Italy cooperated closely in the development phase and their efforts were successful. Production capacity at Adas, India, where the broom is produced, has now been more than doubled. In the first 10 months, 1.7 million brooms were already sold.

At Freudenberg, we are convinced that diversity is a key factor in long-term success. The Group therefore fosters cooperation within heterogeneous teams:
  • Internationality: Our global talent management program and our worldwide presence open up a variety of international career prospects
  • Women in management positions: Women already hold key management positions within the Freudenberg Group and we intend to continue this approach consistently in the future
  • Age diversity: As a know-how-driven industrial group, Freudenberg needs to ensure long-term ties with specialists so that their knowledge can be transferred to the next generation.