Freudenberg Household Products

Freudenberg Household Products has facilities in Germany, Sweden, Italy, Czech Republic, Spain, USA, Finland, Great Britain, the Netherlands and China. The importance of the Chinese facility will increase further, and the rights to use of further land required to expand the facility were purchased in the year under review.

Freudenberg Household Products launched two projects focusing on communication with neighbors under the “We all take care” initiative. In Augsburg, company representatives made contact with the “Bürgeraktion Textilviertel” (textile district citizens’ action). 32 neighbors were invited to tour the facility. The objective was to enter into a dialog with the citizens’ initiative and foster familiarity with the site. A similar project was initiated in Norrköping/Sweden, where the aim was to establish good and trusting relations. Here, a group of 15 neighbors was invited to the plant to learn about the products and technology. In future, this group will meet with representatives of Freudenberg Household Products three times a year.

With regard to the current financial year, Freudenberg Household Products expects to see substantial sales growth, particularly as a result of the Hailo and O’Cedar acquisitions which will show to full advantage. The new “Rapid AttrActive” and “Ultramat” floor cleaning equipment will also contribute to this growth. Targeted investment at the Norrköping and Augsburg facilities will improve production cost structure, offsetting the effects of a strong Euro.